Why dealerships should invest effort in Latest News Articles / Blogs.

In such a competitive market, establishing a strong and trustworthy online presence is crucial for automotive dealers. Content can be your best friend for SEO (think ranking highly in organic Google search listings). 

New articles / blogs offer a powerful platform to engage with potential customers, showcase your industry expertise, your personality and drive more organic in-market traffic to your website.

Regular, insightful and valuable content, can help elevate your dealership’s profile as the “Go To” experts for all things automotive.  This will help improve your search engine rankings, also make it easier for your customers to find you and what they’re needing during their research, purchase and ownership journey.

 

It shows you’re Helpful, Trustworthy and Credible

In an industry where customer trust and brand loyalty are paramount, a well-maintained blog can set your dealership apart from the competition, showcasing your commitment to customer satisfaction and industry leadership.

Content helps build trust and credibility by providing helpful information, answering common questions, and sharing success stories.

This type of engagement not only attracts new customers but fosters long-term relationships with existing ones too.

 

It can help with Sales & Marketing activities

Your Latest News/ Blog also serves as a versatile marketing tool that can support various aspects of your dealership's operations.

• Highlight new inventory / Incoming New Model articles from your OEM
• Promote special events or sales
• Share customer testimonials

By incorporating a mix of informative and promotional content, dealers can keep their audience informed and engaged while driving more leads and conversions.

 

Value Add vs Marketing / Sales Content

Providing insights and articles of value during a customer’s research, purchase or ownership lifecycle, without asking for anything in return, helps elevate your dealership as one who cares about their customers. 

It doesn’t mean you can’t include sales offers or marketing content, however ensure your value add content outweighs your marketing/sales content to keep the engagement and trust levels up.

 

How do you start?  What content should you consider creating?

What articles are important to customers?

Just ask your sales and service staff!   They know the customers best and the questions they continue to get asked on the showroom floor or over the phone.    

Your staff are your best asset here, and likely will have a few ideas to get you going. 

 

 

 

Our Top 5 Latest News/Blog starter ideas

1.  Top tips for first-time car buyers

Provide practical advice for first-time buyers, including what to look for, how to finance a vehicle, how buying from a dealership is beneficial, the importance of test drives and vehicle history reports.

The Lead Gen opportunity?

Include links to all relevant pages on your website to increase the time spent on your website. 

This helps foster lead generation for the services you provide such as Finance, Trade in Valuations, Test Drives etc.  

Also link through to your stock listings to allow customers to view your inventory.

Provide a link to the Recent Deliveries section of your website to show social proof of your dealership’s success stories.

Get Recent Deliveries on your website

 

2.  The Benefits of Regular Vehicle Maintenance

Educate your audience on the importance of regular maintenance, detailing the key services needed and how they can extend the life of their vehicle and improve safety. 

Why using genuine parts is beneficial, how to get the best mileage from the tank, how to maintain their tyres, when to check them etc. 

The Lead Gen opportunity?

Include a link to your Service Page or Service Booking engine to drive conversion. 

Also include a link to this article on your service page, allowing customers to see the benefits and help them feel better about something that has always been a bit of a “grudge purchase”.   

 

3.  The Latest Trends emerging in the Automotive Industry

Discuss emerging trends such as electric vehicles, autonomous driving technology, and advancements in safety features, helping customers stay informed about the future of automotive innovation.

The Lead Gen opportunity?

Link through to relevant pages within your website that relates to this content. 

New Vehicle model content pages are a great place to start – as they contain content rich, engaging model information – and i-Motor websites contain multiple enquiry points within model content pages to drive lead generation for your dealership.

 

4.  Customer Success Stories and Testimonials

Share stories from satisfied customers who found their perfect vehicle through your dealership, highlighting the positive experiences and exceptional service provided. 

Great News:  i-Motor websites can incorporate a “ Recent Deliveries” page – specifically developed to showcase your new and used vehicle deliveries. 

Include snaps of your happy customers and their new vehicle.  It makes it real!

Tip:  Make sure you get their approval to post and have them stand in front of the Rego plate for their privacy.

 

The Lead Gen opportunity?

This one is particularly great for SEO – as you can include details of all the search terms people plug into Google when searching for new or used vehicles in the descriptions. 

Include keywords like your dealership name, location, suburb and make & model – Allow the Recent Deliveries page do the hard work for you.

Learn more about Recent Deliveries

 

5.  How to get the best Trade in Value for your car

No one knows how to do this better than you! 

Offer customers valuable insights on how to prepare their car for trade-in, what factors affect trade-in value, and tips to negotiate the best deal, making the process smoother and more rewarding for everyone involved.  

This will help foster greater trust with customers when it comes to trading in their vehicle.

The Lead Gen opportunity?

Link through to your Valuation Tool and drive more leads to your business. 

Adding a  Trade in Valuation Tool to your website, it will not only help drive sales opportunity, but also help you source better quality inventory. 

i-Motor has just introduced a brand new Trade in Valuation Tool that you can find more about here.

 

Learn more about Trade in Valuation

 

There is no end to the articles and valuable information you can provide on your blog.  If you’re part of any Community activities – provide fun updates on how you’re participating and giving back to your community.

The articles you create will be specific to your dealership and what your business objectives are.

Above all - Be creative, be authentic, be helpful and you’ll reap the rewards!

Want some help?  Need some advice? 

We’re always here and happy to help. 

If you would like further information or would like to activate Latest News / Blog on your website, please reach out to the i-Motor team today.

 

Contact our team