Get to know your Website's Dashboard
Sitting in the back, behind every i-Motor website is the Dealer Dashboard.
If you’ve never heard of it (you should have)….the Dealer Dashboard is a personalised reporting tool that allows you to generate reports on a daily, weekly, or monthly basis. It provides valuable insights into your website's performance, analytics, visitation, engagements, and more.
Your Dashboard pulls top line Google Analytics info into an easy to navigate Dashbord to allow you to get a snapshot of your performance and generate reports on a daily, weekly, or monthly basis.
So you really should be logging into it weekly – or at least monthly, to make sure your website is performing and your team is making the most of the leads generated via your website. You can also track the success and impact of any marketing activities you’re embarking on.
And…it’s all part of the i-Motor service.
Handy!
Here’s a quick snapshot of what’s included in your Dashboard
Key Metrics Overview
- Unique visitors: The number of individual people who visited your website during the month.
- Page views: The total number of pages viewed by visitors.
- Leads: The number of leads generated through your website (not including calls from the website – which typically make up approximately 65%-70% of all leads).
- Conversion rate: The percentage of visits that resulted in a lead. The baseline conversion rate should be around 10-15%. So if you aren’t hitting this target – perhaps its time to give us a call to see how we can help.
Content, Traffic & Reports
- Content view: Provides insights into the pages visitors are accessing, helping you focus your marketing efforts and reduce wasted resources.
- Traffic: Shows the channels from which your website traffic is coming, such as organic (Google), Facebook, or manufacturer website.
- Reports: Generate top-level data reports on website activity, leads, and specific date periods. These reports can be exported to Excel for easy manipulation and comparisons.
Analytics & Visitation
- Sessions: The number of times your website has been accessed.
- Bounce rate: Indicates the percentage of visitors who leave your site without further engagement. A bounce rate of 40% or above may indicate issues with your content or targeting the wrong audience.
- Device view: Allows you to see what device your website is being view on - so you can consider how to best optimise your makreting activities and content for a better user experience and drive engagement.
Engagements & Enquiries
- Hard Leads: Tracks all form fills received through your website. Important, when you need your sales team to keep on top of the hottest leads coming into your business.
- Engagements: Users who have visited more than 3 pages of your website, indicating their interest and engagement with your content. This is a key indicator that people are engaging with your website and will likely soon turn into a hard lead.
- Enquiries: Allows you to see the enquiry points accessed and follow up with the sales/service team to ensure all leads are being followed up.